About Signature Hospitality Group (SHG)

Signature Hospitality Group is one of Australia’s most loved hospitality operators, home to leading brands including The Sporting Globe, TGI Fridays, and Varsity. With a rapidly expanding national footprint, we’re focused on creating great guest experiences and building meaningful, long‑term relationships with our members.

As our loyalty and customer engagement ecosystem continues to evolve, we’re looking for a Lifecycle Marketing Coordinator to help deliver smarter, more relevant communications across the customer journey.

This role sits within Digital Marketing and works closely with the Group Loyalty Manager and brand teams to turn lifecycle strategy into high‑quality execution that drives engagement, retention, and customer value.

What You’ll Be Doing

You’ll be responsible for executing and optimising lifecycle communications across multiple brands, channels, and stages of the member journey.

This includes:

• Building, testing, and deploying campaigns across email, push, in‑app, and SMS
• Translating briefs into clear, on‑brand, and well‑timed communications
• Coordinating with brand teams to manage timelines and ensure campaign accuracy and delivery

You’ll also lead the execution and optimisation of automated lifecycle journeys, including onboarding, next best actions, churn prevention, and reactivation:

• Building and refining journeys within Braze
• Expanding automation coverage and effectiveness
• Continuously improving performance using behavioural insights and results
• Supporting paid advertising with audience activation and segmentation

As the platform owner, you’ll help build capability across the business:

• Acting as the Braze champion for lifecycle execution
• Maximising audience reach, engagement, and cohort performance
• Contributing to use‑case ideation, templates, and best practices
• Supporting scalable, repeatable processes across brands

You’ll monitor performance and optimise results by:

• Tracking reach, engagement, and conversion metrics
• Supporting A/B testing and experimentation
• Identifying trends, insights, and improvement opportunities
• Managing audience health, delivery rates, and unsubscribe performance
• Partnering with the Group Loyalty Manager to evolve lifecycle and loyalty strategies over time

What You’ll Bring

• 3–5 years’ experience in CRM, lifecycle marketing, digital marketing, or campaign execution
• Experience with segmentation, personalisation, and testing
• Strong organisational skills and the ability to manage multiple priorities
• Confidence working with data, metrics, and performance reporting
• A proactive, curious mindset with a strong desire to learn and improve

Experience with marketing automation platforms such as Braze, Klaviyo, Iterable, or HubSpot is highly regarded, along with:

• An understanding of lifecycle marketing principles
• Familiarity with CDPs such as Segment
• An interest in behavioural psychology and applying generative AI to improve efficiency and personalisation

Why Join Us?

• Competitive remuneration package
• A rapidly growing business with opportunities to progress across brands
• The chance to make a real impact on revenue, retention, and loyalty performance
• A fun, energetic, and collaborative team environment
• Training and development to build your technical and strategic capability
• Recognition, team events, birthdays, and shared lunches
• A fully stocked kitchen and bar
• Discounts across the Signature Hospitality Group network

Additional Information

This is a full‑time role based in Melbourne. While primarily Monday to Friday, some evening or weekend work may be required, along with occasional interstate or regional travel.

Ready to Bring Our Lifecycle Marketing to Life?

If you’re execution‑driven, curious about customer behaviour, and excited by the opportunity to build meaningful member journeys at scale, we’d love to hear from you.

Apply now and help shape how members engage with Signature Hospitality Group at every stage of their journey.